Paris/Berlin, 18 November 2025 – The decision has been made: the new AI bot from Belle&Yell, the platform for female empowerment, has a name – Yella.
With 70% of the votes, the community chose a name that perfectly reflects the DNA of Belle&Yell: loud, clear, rebellious, and distinctly female.
“Yella is more than a chatbot,” says the Belle&Yell team. “She’s a sparring partner – smart, friendly, and sometimes a little wild. Just like us.”
From now on, Yella will support Belle&Yell users in finding answers faster, searching more precisely, and discovering new perspectives. She speaks in the platform’s unmistakable tone: direct, empathetic, and empowering – in German, English, and French.
Hey, I’m Yella. What do you want to know? And don’t forget: We’re here to rebel. 💥
With this attitude, Yella represents what Belle&Yell stands for: a digital infrastructure for women that creates clarity, shares knowledge, and fuels courage.
About Belle&Yell
Belle&Yell is Europe’s first female-first platform that supports women in all stages of life – through content, products, community, and data-driven insights. Its mission: to make women more visible, more connected, and more self-determined.
Press contact:
International:
Dagmar Thiam
T +49 (0)172 612 9 385
✉️ dagmar@belleandyell.com
Belle&Yell SAS
46 bis avenue du Maine 75015 Paris, France
www.belleandyell.com
media@belleandyell.com
Dagmar Thiam
Dagmar is co-founder and CMO of Belle&Yell. She is a seasoned TV and stage host with over 25 years of international experience, including a background as a sports journalist. An entrepreneur for more than two decades, she holds a diploma in business administration and international marketing. Beyond media and business, Dagmar is also a trained executive coach and non-medical practitioner for psychotherapy. Her diverse expertise makes her a trusted expert in personal and professional empowerment. The mother of two loves sport (former beach volleyball player), a large family, dinner discussions and DIY stores.